How To Turn Three Hours Of Your Time Into Everlasting Client Magnet

View PDF | Print View
by: Adam Urbanski
Total views: 0
Word Count: 1179
Date: Thu, 11 Mar 2010 Time: 12:24 AM
0 comments

I'm big on creating leverage. And repurposing content you create is just one way of leveraging your efforts for higher ROT (return on your time.)

The idea I want to share with you today might take two to four hours to implement - depending on your specific situation and how much time to you will need to invest to actually create your content.

To put this investment of your time in proper perspective consider this comparison first. An average service professional considers attending networking meetings as one of the best ways of finding new clients. When you factor in the preparation and the commute, it may take around three to four hours to attend just one such gathering. And once you attend it that's it, your time is gone forever. If you want to meet new people you have to attend another meeting.

With the approach I'll share with you now, your investment of two to four hours will be paying off for years to come! Are you curious what my method is? Ready? It's article marketing.

OK, now, before you start feeling too disappointed and present a mile-long list why this won't work for you, let me explain specifically what you need to do to have three to 10 good quality, unique articles working 24/7 as your traffic generation machines . I bet afterwards you will look at article marketing in a whole new way.

First, you need to create your content.

It's actually quite easy if you know a few shortcuts. One such shortcut is to RECORD IT INSTEAD OF WRITING IT. That's why I'm big fan of hosting content rich teleseminars.

But what do you record? That's easy too. Have you done any public presentations? There is your content! Do you have a book? There is your content! Or simply list the top 5-10 questions prospects and clients ask you and your answers to them will become your content.

I found it works best to create a good outline for your teleseminar , so your content flows nicely. Here is another shortcut: teach by bullet points. Since I know a lot of my recordings will be repurposed later I simply select a few main ideas to talk about on an hour long call and for each idea I come up with three to seven points.

For example, to talk about marketing a small business I could start with three biggest mistakes most people make, continue with seven steps to turn your marketing around, and follow with five high-leverage marketing activities every business owner should be involved in.

The reason for this will become a lot more obvious in just a moment. And this preparation activity shouldn't take longer than an hour and I'm already factoring in scheduling the recording call and setting up the bridgeline you will use.

Note: most bridgeline systems, even the free ones, will now provide you with an option to record your calls - which is exactly what you want to do.

The second step is to actually record your material.

Again, a few shortcuts come handy, and the technology to do this is as easy as making a call to a friend.

I've been using a system called OneStopTeleseminars.com to host and record almost all my calls and I recommend it highly. But you can also find free alternatives if you want to save a few bucks each month.

You can invite prospects and clients to participate in your call live. Or you can just treat it as a recording tool making a call with no audience at all. You can do it solo, or have a friend interview you - whatever is easier for you.

Helpful hint: the more detailed you make your outline the better your recording will be.

Ideally, this will be an hour long call. But if you end up with 45 or 75 minutes that's great too! The point is to just get it done!

Now, you still have about an hour left, right? And I bet you are thinking you will use it editing your articles and submitting them, right? Actually, wrong!

Step three: Set up CONTENT REPURPOSING SYSTEM.

Here is what you will need: someone who will handle your audio (and do more with it than just basic clean up - more on that in a moment), someone who will transcribe it, someone who can divide the transcript into sections (articles), and finally someone who will actually submit (publish) your articles to different websites or print publications.

Many virtual assistants now specialize in handling article editing and submission. To transcribe my audio recordings I've used the same transcriptionist who has been doing a great job for me for years.

That's almost it. Here are a few more tips to make sure you get everything you can out of your content.

- Make sure to create an effective resource/bio statement to include at the end of your articles when publishing them online. These are your actual calls to actions to persuade an article reader to come to your website.

- The link in your resource box should bring people to a special page (a landing page) which gives them a choice to opt-in to your list or leave!

- Don't stop with just submitting the articles. The audio can be cut into 5-15 minute sound bites and posted on your site and elsewhere online as a podcast.

- And for maximum leverage turn your original outline into a few PowerPoint slides and combine them with your audio recording to create a "movie" that can be submitted to all the video submission sites. A website like SlideShare.net can help you with this.

- Finally, the articles can be posted on your own blog, as a note on some social sites like Facebook or Linked In , or easily tweaked to become a press release you can submit online for free! (I use a clever software that submits my press releases to multiple sites at once. Check it out at: MyPressEqualizer.com )

There you have it: the three hour plan to set up an automated traffic generation machine. If you've never done anything like this, it might appear scary, overwhelming, and too complicated. Doing it is actually easier than what I've described here. So just get started. If you make some mistakes at first, you will learn as you go.

Make it a point to carve out two three-hour time blocks per month to focus on creating new content and then turn it into a source of new web traffic. Before you know it, your website will be buzzing with new visitors.

About the Author

The author, Adam Urbanski, Founder and President of Marketing Mentors, teaches professionals and business owners proven strategies to leverage their know-how into low-cost, high-profit information products and programs. For a four-hour fast track training go to his website at http://www.InfoProfitFastTrack.com